About Sox News
Yes, we’re named after a dog.
Sox was our founder’s dog: loyal, alert, entirely unimpressed by titles. It struck us as the right patron for a newsroom — one that guards what matters, greets the world with warmth, and can smell nonsense from a considerable distance.
The newsroom for free people
Sox News covers markets, power, the body and the culture for readers across the United States, the United Kingdom and Australia — one language, three editions, a shared inheritance of law, liberty and open exchange. We write for anyone who loves freedom, prosperity and honest news — and who is tired of being told that any of that requires an apology. Our purpose is larger than coverage: to galvanise free people into positive change, and a brighter future.
Our editorial position is not hidden in the seasoning; it is printed on the label. We believe voluntary exchange, property and profit are civilisational goods. We believe socialism and communism failed — morally and empirically — and we decline to euphemise either. We believe every expansion of state power carries the burden of proof, and that your health, like your wallet, is yours to govern. We hold these views calmly, because confident people don’t shout.
What we are not: rage media. Sox News has no interest in keeping you frightened, furious or doom-scrolling at 1 a.m. The register we aim for is the one you’d want from a good broker or a good coach — direct, factual, occasionally funny, always on your side. Beauty and competence are allowed here. So is optimism, which we regard as the only realistic position for anyone who has read an economic history book.
And the name? Serious institutions have carried stranger ones. A dog on the masthead keeps us honest: it reminds us that trust is earned daily, that loyalty runs to readers rather than to parties or governments, and that a certain warmth is compatible — perhaps essential — to the hardest-headed journalism. Free people. Open markets. Full lives. Sox would approve, provided there were also a walk.
The Sox Doctrine — Eight Principles
Capitalism is moral.
Voluntary exchange, property and profit are civilisational goods — not necessary evils to be taxed into respectability.
We name failures plainly.
Socialism and communism are historical and moral failures. We say so, without euphemism and without a sneer.
Limited government is the default.
Every expansion of state power carries the burden of proof. “It might help” is not evidence.
The body is not the state’s.
Health freedom, metabolic fitness and longevity science sit beside our markets coverage — because agency doesn’t stop at your wallet.
Beauty and competence are allowed.
Design, photography and prose should feel expensive and alive. Excellence is not elitism.
No performative cruelty.
Sharp is not vicious. Cool authenticity beats sneering, every day, in every edition.
Primary sources over vibes.
White House, Parliament, the Fed, the RBA, company filings — first the record, then the synthesis, then the take.
Energy is civilisation.
Cheap, abundant, reliable power — emphatically including nuclear — is the physical foundation of freedom and prosperity. We are unapologetically for it.
